Laziness is the main reason for the rise of single serve coffee maker and braun coffee maker tassimo simply make it better. I do not know if this fits the best coffee makers profile but this is certainly a very popular machine currently.
Just a note on the best coffee maker, I think so long as the machine adds value to your life, it is a great machine. And it is difficult for a Tassimo to not add value to a person life.
Imagine, just a press of button and you would be able to get a wide array of gourmet coffee, tea and even hot chocolate. These features are also available in other single serve coffee maker such as Keurig, so that does not make this machine any special.
The element that make this braun coffee maker so popular is its code reading ability. The tassimo has a code reader that reads the SKU code on the back of their coffee pods, known as T-disc. After reading the code, the brewer would proceed to adjust the brewing conditions that would best suit that beverage.
Learn about these methods and more in our free Coffee Class in Singapore
So, every beverages would have its own brewing conditions. That means, you no longer need to worry about too much coffee, too little water, or burning the coffee ground. Everything is programmed, all you need to do is to press a button for the beverage.
If it is so good, then why isn't everyone converting to the braun coffee maker tassimo? Well, as I mentioned, coffee maker has to fit into a person lifestyle to be consider a good coffee machine.
No matter how good a tassimo might be, it has its limitations. Take for example, its single serve ability. To many folks, it would meant no wastage, but to folks that regularly host parties, it would meant long waiting time for their guest.
Then, this braun coffee maker would not allow you to learn anything about coffee. And there are some folks out there that would love to learn more about coffee brewing and perfect their skills to make a smooth espresso.
Again, for this group of consumers, Tassimo is not the right solution. And this is just 2 groups of consumers that would not need the ease of use brought by the Tassimo.
The reason why Tassimo is not meant for everyone but I believed for the rest of us that just to drink coffee, this is the perfect solution...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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