Braun coffee maker water filter that was developed jointly with Brita is good, that is a given. This patented technology is so good that consumers have seen its pricing jumped from a couple of dollars to the current $65.00.
And that is the reason why I posed my title on this braun coffee maker water filter as a question. One of the most popular braun coffee maker would be the braun flavor select, people have reported great differences in the taste of their coffee with and without the water filter.
Most consumers when they just purchased a braun flavor select, would not think much about installing a water filter. They would probably be using thee dummy cartridge in place of the filter.
Consumers usually purchase the filter while shopping for coffee blends online or reading about braun on some braun community forum. The raving on this brita water filter is so strong that usually that alone is enough for anyone to make a purchase.
It used to be all positive comments, but since the multiple fold increase of this water filter, negative feedback has been coming in. And of course, it is all related to the pricing of the filter.
Learn about these at the free coffee classes (online)
Personally, I think the pricing of a pack of filter at $65 is steep but if the companies have spent millions on the R&D and this price is what you have to pay for great coffee and minimum cleaning and maintenance then on the long run, it might be worth the money.
We all know that a clean coffee maker and soft water are key elements to a great coffee. IF you do not know about this, you can learn more about it in our free coffee course, you would attend this course online and just after 3 sessions, it should help you brew better coffee!
And the high price that you are paying for the braun coffee maker water filter contributes to these 2 elements. A water filter prevents hard water deposits on your braun coffee maker, especially the carafe and of course, it do it by removing the hard water deposits, so the water is good for brewing coffee.
My take on price and quality is this: no matter how the cost of this water filter adds up, it would never be higher than the $3.50 per cup that you are paying in Starbucks and it would also be much lower than the $2.00 per cup you are paying at any local coffee shops.
So, if you start thinking about it along this line, the price of the water filter in exchange for a great cup of coffee, I think it is a worthwhile investment!
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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