Now, before moving on to how good coffee from a hot drink vending machine is, do you know that there are two variations of these machines? The one that most people can associate with are those that big free standing vending machine.
Those that you insert some coins to get some delicious hot coffee. Those are known as full service vending machine, they can serve you any drinks, some come with hot and cold options.
Than there is the very popular table top vending machine, that is now always found in the office and pantry area. This is a model that is make popular by Nestle and a machine that many companies offering pantry solution is using.
This hot drink vending machine can only dispense hot drinks although they have the ability to dispense up to 8 variety of hot beverages.
Well, now you know more about vending machine, in what way it is better than starbucks coffee, what audacity I have to insult a billion dollar brand right? To start with, the companies that are behind these vending machine are usually much bigger than starbucks.
Learn about this and more at our free Coffee Appreciation Class
Take Nestle for example, the world's largest food company and the first company to start using freeze dried coffee, they probably know more about coffee than anyone else. So, we now know that the folks producing coffee for the vending machine is big, so?
So, in order to protect their brand equity, they would not give anything that is not up to standard. The freeze dried method that Nestle uses to lock the taste and flavor of the coffee in, has billions of dollars of R&D behind it and thus far, Nestle remains to the market leader when it comes to coffee sales.
I know all these numbers might not impress you, in the end it is the quality that counts. And I am going to highlight how this billions of dollars of R&D has an impact on quality.
How many days can your starbucks coffee last you? If it is grind, we know that it probably can last you for days before it turns sour. And a lot of variables are involved in order for a good brew of coffee to be produced, like the people making it, the coffee maker used and the quality of the water etc.
But, for the hot drink vending machine, no matter which machine you dispense from, and how many days the ingredients is inside the machine, the quality is the same. You can quality and consistent taste.
Sure, the coffee vending machine would never enter into the best coffee makers category but personally, they should not be consider lousy coffee, no matter what they are the ones that provides you with a hot coffee regardless of timing and regardless of weather.
And based on the above, I give my verdict on why vending machine coffee is better than starbucks coffee, do you agree?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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