Pour the (not too hot) water first, followed by the double shot. Certain cafes pour directly from the espresso machine's hot water tap, and the cup can absorb some of the heat. At Padre, they use an urn to pour 100 millilitres of 70-degree water.
Although the long black originated with Caffe Americano, it was perfected by the Italians.
Italians historically brewed two varieties of coffee: espresso and cappuccino.
Americans who adore black coffee traveled to Italy, they would request a large cup of black coffee. This was unfamiliar territory for the Italian barista, who was accustomed to preparing (and drinking) black coffee in the form of a tiny espresso.As a result, they altered their espressos over time to accommodate American tourists and created a huge (or long) cup of black coffee.
Americans were accustomed to sipping brewed filter coffee, and the espresso intensity was considered excessive. The Italian barista immediately reacted by pulling one shot of espresso into a pre-filled cappuccino cup. That was the birth of the long black.
While there is some diversity in how the long black is prepared presently, the standard practice is to extract an espresso shot over hot water rather than adding hot water afterward. This is the optimal method for producing a sweet black coffee that preserves the lovely crema and prevents the flavors from being burnt.
Long blacks, as a single full-length espresso shot pulled over hot water, have become popular at a number of specialty cafes. And, while this method makes an excellent brew, we feel that the black coffee drinker desires to appreciate the flavors and nuances of the coffee's origins in addition to being full-bodied and powerful.
Thus, we prefer to prepare it in this manner, with a double ristretto shot. The result is a bolder, more syrupy cup with increased intensity and decreased acidity when using this procedure.
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Questions not about coffee (but important to coffee)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).