Throughout Australia and New Zealand, long black brews are commonly found. It's similar to an Americano, but with a stronger aroma and taste to complement it.
A good long black is made by first pouring the (not too hot) water into the cup, then adding the double shot on top. Some cafes use a hot water tap on the espresso machine to dispense the espresso. Typically, 100 - 120 milliliters (3.5 - 4 ounces) of water are used, but the amount used is considered to be flexible depending on personal preference. The stronger flavor of the Americano is due to the smaller volume of water used in comparison to the Americano.
It's easy to tell if a long black has been properly prepared because it will arrive with some crema (which will be less dense than a short black due to the larger surface area) and it will be at a temperature that is suitable for drinking immediately.
It is especially enjoyable when drinking lighter specialty espresso roasts because the additional water allows for the flavors to open up a little. You get the fuller mouthfeel of an espresso - as well as the opportunity to take your time over your brew.
Drinking one or two cups of black coffee every day can lower your risk of developing cardiovascular diseases, including stroke. In addition, black coffee has been shown to lower the level of inflammation in the body. Black coffee is an antioxidant powerhouse, with a high concentration of polyphenols. Black coffee is rich in vitamins B2, B3, B5, manganese, potassium, and magnesium, among other nutrients.
It appears to increase the production of stomach acid in most people, but it does not appear to cause digestive problems in the majority of them. As a result, it is perfectly acceptable to consume it on an empty stomach.
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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).