In their natural state, green coffee beans are transformed into brown during the roasting process. It is due to the chemical changes that occur during roasting that coffee beans have different effects on the body depending on whether they are roasted or not. Roasted coffee beans have a stronger effect on the body than unroasted coffee beans.
Green coffee beans contain a high concentration of antioxidants as well as other pharmacologically active constituents. Many of the health benefits associated with green coffee beans, according to researchers, are attributed to chlorogenic acids and caffeine, which are found in high concentrations in the beans.
Chlorogenic acids have a wide range of potential health consequences, as an antioxidant, anti-inflammatory, antihypertensive. Also, it is beneficial for heart and liver health.
Prolonged storage times might result in a reduction in the quality and quantity of the beans. The good news is that green coffee may be stored for up to twelve months without losing critical flavor and fragrance characteristics — as long as it is kept in a stable, cold, dark, and pest-free environment.
There are many online stores, but it's difficult to know, what's a good deal, and which sites offer the best variety and flavored beans. While this is not an exhaustive list, the following websites are ones we recommend as reliable sources of beans.
Amazon is an excellent option if you want to buy cheap green beans. There are numerous suppliers who offer high-quality beans at reasonable prices, while also acquiring their beans from responsible farmers who adhere to strict standards.
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Other Questions about Coffee
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).