How to sell food on Instagram:
5 things to note
These are 5 thing you need to know to learn how to sell food on Instagram:
- Instagram Presence
- Influencer Marketing
- Instagram stories
- Instagram ad
- Call to action
- Instagram presence - to sell anything on Instagram, you need to have a presence (the higher the reach, the better and of course, engagement is important too) on Instagram and it will come from the 3 things we are sharing below
- Influencer marketing - most of you will be familiar with this buzzword, and in fact, some of you might be using it. Yes, they do and can help you sell food on IG and later, we will explore ways to get them for free.
- Instagram stories - this is a very powerful way of reaching out to your followers and even slightly beyond that without worrying too much about the aesthetics, branding of your IG account.
- Instagram ad - this is again another element that most of you are familiar with and maybe a little put off (likely because of the high cost), what if we tell you that you can run and have some impact with as little as $2 per advert?
- Call to action - these are the only metrics that will make you money! You get the above variables correct and you can get your followers to click on your call to action and hopefully sell some food to them. The other metrics are important when your call to action is healthy, otherwise, they are simply vanity metrics.
Click get a reminder (above) to our upcoming sharing session as Ebenezer Heng shares the experiment (we created an account for coffee, so we should have termed this how to sell coffee on Instagram instead:) that we have done so far in establishing our business on Instagram, creating and curating Instagram post that gets more engagement than a “bigger” account and of course, how we get the right target audience to click on our Instagram account. And we did all these without any professional photographer or influencer marketing.
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About US | OCM Profile
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
