Why Is Vietnamese Coffee Different

The French brought coffee to Vietnam in the 19th century, and after theVietnam War, the government instituted a massive coffee production program which became the second-largest coffee producer in the world as well as a huge part of daily Vietnamese life.

Robusta is almost twice as much caffeine (2.7% by weight instead of 1.5% Arabic coffee), 60% less lipid (fat) and sugar than Arabic coffee, so its taste is stronger and irregular than regular coffee. This coffee is also rich in antioxidants (7-10% chlorogenic acid and 5.5-8% arabica).

Unlike Arabica coffee is smooth and easy to drink, Robusta coffee is often compared with burnt tires, it has a rubbery taste, and has a strong, long-lasting aroma and increased acidity. For many Vietnamese, robust power is the best choice.

The Vietnamese like their coffee to be delicious and slow. It’s almost always drip-filtered. Filtering and timing is an art in itself. Filtered coffee is very strong, and coffee beans are often roasted deliberately, which makes it bitter. Filter coffee is a way for Vietnamese to conduct and enjoy conversations. The strong aroma drink and some iced beans bring a different unique taste. It can be enjoyed with condensed milk and is a natural ally that maintains a strong aroma.

Served with sweetened condensed milk, which provides the perfect counter balance to the incredibly strong, dark-roasted Vietnamese coffee is also famous for its incredibly sugary, sweetened condensed milk.

They drink coffee throughout the day at cafes, outdoor coffee shops, indoor coffee shops or casual street-side coffee stalls where people of all ages gather.

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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

Featured coffee brewing method: How to prepare V60 Coffee?

Previously: Making Coffee with a Coffee Sock.

Why Is Vietnamese Coffee Different

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