Tim Hortons Singapore is a Canadian Coffee Chain?

Finally Tim Hortons landed in Singapore and opens in Vivo City. So, we asked our community (mostly coffee lovers), where Tim Hortons originated and out of 683 people that view this survey, 81 people gave their views. Out of it, only 46% of the respondents know that that Tim Hortons is a Canadian Coffee Chain.

Here are some numbers from the IG Poll

Number of people seeing it: 683 views
Singapore: 25 votes | 31%
United States: 19 Votes | 23%
Canada: 37 Votes | 46%

Here are some thoughts.

If the whole idea of franchising is to leverage on the brand equity of an established icon such as Tim Horton, would the 46% awareness bores well for this venture?
If they are not intending to leverage on the brand but to “introduce” a brand into the local market, what is the difference in value proposition compared to Starbucks, CBTL, or the many local coffee brands?
Additionally, if the ability to leverage on the brand is low, it is still worth your while to do franchising?

(I will penned thoughts and some analysis in the coming weeks)

By: Ebenezer Heng

Drop me a line below if you want to chat about the various questions I posted or anything in general about the coffee/F&B industry.

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OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

Featured coffee brewing method: How to prepare V60 Coffee?

Previously: Making Coffee with a Coffee Sock.

Tim Hortons Singapore is a Canadian Coffee Chain?

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