Coffee Bean Roaster Statistics

Coffee Bean Roaster Statistics | United States

The United States coffee industry analysis online traffic report covers:

Online traffic for the Coffee industry in the United States
The online market share of coffee bean roaster

Things to note for this coffee market analysis:

The stats are the number of people searching for a coffee product online
The growth rate or the decline on the stats for the coffee market and the brands does not necessarily translate into coffee consumption.

Research for: United States Coffee Market Online Traffic

Research in focus: Coffee Bean Roaster

Restaurants or Related site presence: 3555 coffee related sites with an online presence

The country in focus: United States

Statistics on: Online Traffic from December 2019 to May 2020

Online Research Platform that we used: SEMRUSH

(There is a free trial version for companies looking forward to generating your own or competitors’ analysis). Or below, and we will be happy to generate a customised report for you.

The methodology used for this report

1. First, we search for top brands shown under Coffee Bean Roaster

In this report, we use Sweet Marias as the benchmark coffee company

2. Then, we use the tool to track:

The online searches for a coffee product in the United States
The main competitors in this market

3. Lastly, we give our thoughts and actionable steps to increase your online traffic and uplift your revenue

United States Online Traffic for Coffee

Online traffic for Coffee | The United States

December 2019: 5 million
May 2020: 4.8 million

The variant of 20% can be attributed to the festive season shopping in December 2019 (Thanksgiving, Christmas), and it is not due to the COVID-19 situation. In fact, the searches remain constant throughout the COVID-19 in US lockdown.

Online Traffic for Coffee Companies in United States

Online traffic for Brands roasting and selling Speciality Coffee

The chart below shows the traffic growth rate of the coffee companies on the Y-axis and the traffic volume on the X-axis. They are then grouped according to their growth rate and their traffic volume as:

Game Changers
Leaders in the market
Established Players
Niche Players

In this chart, we do not see a clear established player. There are many game changers that enjoy high growth rate in their traffic.

Take note that there are sites that are being indexed as coffee products site that might not actually be coffee roasters.

Sweet Marias: Niche Player

A snapshot of Sweet Marias online stats, a niche player in the United States coffee market’s online traffic

Prima Coffee: Niche Player

A snapshot of Prima Coffee online stats, a niche player in the United States coffee market. Note: a site selling coffee machines.

Stumptown Coffee: Niche Player

A snapshot of Stumptown Coffee online stats, a niche player in the United States coffee market.

Perfect Daily Grind: Game Changer

A snapshot of Perfect Daily Grind online stats, a game-changer in the United States coffee market. Note: This is a content site sharing coffee related articles.

Seattle Coffee Gear: Established Player

A snapshot of Seattle Coffee Gear online stats, a game-changer in the United States coffee market. They re-sell other coffee roasters' coffee products, e.g. Stumptown coffee.

Australia Online Traffic for Coffee

Online traffic for Coffee | The Australia

December 2019: 0.96 million
May 2020: 1.1 million

The incremental of 20% of online traffic starting from March 2020 can be attributed to more Australian shopping from home during the Australia lockdown period.

What is interesting is although Australia has eased most of the lockdown measures, the online traffic did not decline much. The Australian have taken a liking to the online ordering of coffee beans.

We are showcasing the online traffic in other country to highlight the potential of online shopping: Global Market Reach. It does not matter that you are a small coffee bean roastery, with the right partner, you can have customers around the world.

Thoughts and Actionable Steps

The United States online searches for coffee is high and we believe this directly correlates with coffee consumption. With this high demand, the supply of coffee (competitors) is high too.

And the game-changer, high growth in traffic shows that many coffee companies are active in online marketing to grow their online presence.

Other than being in a competitive industry, there are sites that compete for traffic that are not selling coffee products, e.g. coffee content, coffee machine sites.

To compete effectively is to increase your touch points and market presence.

We recommend:

Protecting your local market: To develop and execute digital marketing to protect the local market share
To build up multiple touch points: To list and sell on as many platforms to increase the reach of your coffee products
To penetrate a new market: To list and sell internationally to leverage on the market in as many markets.

If you will like to delve deeper into your local coffee market stats or your competitors’ traffic, you can try it yourself using this free online traffic platform.

And if you are keen to have another platform selling your coffee in many new markets, drop us a message below and we will get you set up with the right platform (free of charge).

You can also scroll down for more related information (articles, surveys, researches).

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).