Restaurant marketing ideas and trends: Augmented Reality Game

Augmented Reality for F&B | Kim San Leng Coffee Shop

Restaurant marketing ideas and trends: During World Cup 2018, customers visiting this local coffee shop in Singapore get to play an Augmented Reality Soccer game while waiting for their food.

Objective: To increase engagement and push soccer related marketing activities in the coffee shop.

Location: Local Kim San Leng Coffee Shop (Kopitiam)

Stakeholders: Kim San Leng Coffee Shop

Technology: ePrism Singapore AR Apps

Feasibility: Gamification involves many stakeholders such as game designer, coders to platforms owners. With the use of shared technology, such as ePrism, it allows restaurant, cafes and even coffee shops to execute this.

Desirability: Regardless of age, game is a key mobile activity that mobile devices engaged in. The AR gamification will lead to sharing on various social media platforms, in the process creating engagement and content for the F&B outlet.

Viability: ePrism have lower the cost of Augmented Reality gamification to a level that is easy for even coffee shops to be adopting this technology. This is likely one of the lower cost initiatives in terms of restaurant marketing ideas and trends.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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Previously: Making Coffee with a Coffee Sock.