Unique Restaurant Promotion Ideas: Five Star Chicken Rice Coffee Print

Unique Restaurant Promotion Ideas: Five Star Chicken Rice | Ripple Coffee Print Experience | Singapore

Objective: To move towards a different positioning for Five Star Chicken Rice

To move out of the current regular and slightly senior consumers, Five Star Chicken Rice explores executing different initiatives to engage and hope to get a positive response for doing things differently.

Stakeholders: Kaffa Kaldi Pte Ltd | Five Star Chicken Rice

Technology: Ripple Coffee Print Machine

Unique Restaurant Promotion Ideas

Why: Five Star Chicken Rice is the first local Chicken Rice Restaurant to serve gourmet coffee in a local cuisine setting

What: Using Kaffa Kaldi’s Ripple Coffee Print machine, Five Star hopes to excite the younger audience that are here with their family to engage them on digital/social media platform, ultimately positioning Five Star as a dining destination for the younger age group.

How: You can see this as a “Prototype” in the design thinking framework, soliciting for feedback to assess if Five Star can scale up from this initiative or pivot to another “prototype.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).