How Jell-O is saving us from the Mayan Apocalypse?

by chee leng-Oncoffeemakers
(Singapore)

This is brilliant marketing from Jell-O! While the whole world is focused on the Mayan Apocalypse that will happens on 21-12-12, Jell-O is probably selling lots of Jell-O and making lots of money!

using Twitter as their platform, Jell-O is inviting anyone to share what they want to do before the end of the world.

All they need to do to enter is to use @jello and using the hashtag #funpocalypse. Just by sharing that, you might get to win $100.

This is very suave marketing. From now till 21-12-12, one of the trending topic is bound to have something to do with end of the world, and Jell-O might just ride on the wave.

And their promotion video is equally good, with the team in Jell-O focusing on the "right sacrifice" to the Mayan Gods in order to appease them.

This is all very light-hearted and fun, totally in line with Jell-O brand positioning.

Personally, I think the participation rate will be high simply based on the fact that everywhere is discussing about this topic.

I also think that amidst all the doom and gloom that is going around, Jell-O is actually doing a corporate service by lifting people's mood up!

Why must the discussion be always about doom and gloom, the "end of the world" can be done in a fun way as well!

I hope they have some great success with this promotion!

Here is the Jell-O sacrifice to the Mayan God!!