Why cold brew coffee is getting popular?

Cold brew coffee seems to be a paradoxical phrase. Cold and brewing coffee do not seem to go together. 

However, there is a growing demand as well as a growing awareness of cold coffee is and what advantages the cold coffee making process might entail.

These advantages are not only linked to saving money, but also address specific health issues. In a time when people will think of a Delonghi coffee maker or any other coffee espresso machine when considering the purchase of a coffee maker, more and more people are considering and turning to this cold coffee making method and are purchasing cold coffee makers.

Some of the leading manufacturers are companies such as the Toddy coffee maker, the Hourglass cold coffee system and the Ronco coffee maker.

What is Cold Brew Coffee? 

These companies are successfully introducing cold coffee makers to the market. Whether you are using the Toddy coffee maker or not, the principle always remains the same.

The three ingredients required to make cold brew coffee are water, coffee grounds and time. The ultimate aim of the process is to make a coffee extract that one will then be able to measured portions of in a diluted form to make regular filter, iced coffee or any other coffee based beverages.

The great thing about the coffee extract is that it is able to be stored in a refrigerator for fourteen days. You only use what you need. The rest is saved for a next time.

How to make coffee without coffee machine?

V60 Pour Over 

How to use the Kopi Sock? 

How to use a French press as a coffee maker? 

Learn more about these methods at the free coffee courses online. 

This means there is no wastage and you do not have to run a coffee roaster or a coffee maker every time you want a coffee. Using a measured portion of extract, you can make the coffee you want by using hot water or putting the diluted coffee extract into the microwave for heating.

This is why the cold coffee system makes economic sense. The fact that the coffee extract brewed is also better for your health owing to the lower acid content of the coffee merely adds to the weight of the argument in favor of the cold brew coffee making process.

The combination of these two factors are contributing to a growing popularity in the cold brew coffee making process. As simple, economical, healthier way to make coffee – no wonder it is becoming more and more popular.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

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