Drip coffee maker is popular because of baseball?

Sure, drip coffee maker is not the flavor of the month currently if you are talking about coffee brewing. This title belongs to single serve coffee brewer, not too long ago, it was automatic espresso maker. 

But, drip coffee maker has its glorious moments, and it was a lengthly moment that bought much wealth to companies such as bunn, mr coffee, braun and many others. **click on the link to learn more about other coffee machines

If we would to trace back the history of how all this got started, many folks would say that bunn is the one that started drip coffee machines, while some would swear that it is mr coffee that bring forth the first drip filter.That link brings to more coffee makers...what else...

Just to satisfy those history geek, the very first real coffee maker in the form of a percolator was invented in Paris by a guy Laurens, in the year 1818.

From there, it was used in homes and restaurants, even now if you go to some rural part of the country, you should still be able to find percolator based system.

Just to satisfy those history geek, the very first real coffee maker in the form of a percolator was invented in Paris by a guy Laurens, in the year 1818.

Other Drip Coffee Makers

The V60 Coffee Brewing method 

The absolutely fuss free Drip Coffee bag 

Most common: How to use a french press as a coffee maker.

Check out other interesting Drip Coffee Methods collections. 

Check out more pins on coffee, coffee machines or other ways on how to make coffee without coffee maker. 

From there, it was used in homes and restaurants, even now if you go to some rural part of the country, you should still be able to find percolator based system.

It was used, but I would not used the term popular. Then, while there is not much records on who is the first to came out with drip filter coffee maker, melitta on their website highlight that they are the ones that came out with the filter paper, while bunn stress that they are the one that started the drip filter system.

Personally, it does not matter. I think it is more important to know the company that make it popular, the company that market it successfully. And that would be mr coffee, and its use of the correct spokesperson -Joe DiMaggio.

In 1974, once Joe, one of the greatest baseball player around endorse the product, drip coffee maker was the default machine for coffee brewing. It sored to dizzy heights in terms of sales and market growth.

For close to twenty years, nothing come close to the sales or market share that drip filter system has.

Sure, espresso machines has their moment, but they were either too complicated or too expensive. In fact, it was only with the arrival of single serve coffee maker that drip filter machine market share started to erode.

What has this got to do with me who is buying a coffee maker? Well,at least you would not have the idea that drip coffee machine is just some cheap brewing device, it was once the default brewing machine.

And if you are looking for old school and not too complicated way of brewing coffee, drip filter still delivers great cuppa!

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

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