Starbucks Launches own emoji, it is a trivia news?

by chee leng
(Singapore)

This is probably trivia news to many business owners. Emojis, how is that going to help in my business.

But take a look at the source of the article which I read from: http://elitedaily.com/envision/new-starbucks-emoji-keyboard/1471818/

This is a different platform talking about Starbucks.

The emojis is something fun to keep customers engaged, to get them to remember the brand. Once again, Starbucks has another story going around, reinforcing the brand.