Festive Food: Chinese New Year

A few weeks back, we went down to the Christmas Wonderland at Gardens by the Bay to have a look at the foods the festive carnival had to offer, and we found some pretty interesting food being sold there that has nothing to do with Christmas. When Chinese New Year came around, we wanted to find out if there would be a difference in the types of food sold.

OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.

**Gain insights into Singapore Industry with a free F&B industry report valued at $495.

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Surprise, surprise! We found rather similar food stalls set up at the River Hongbao. They range from Dutch Baby Pancakes, to food from independent cafes such as Word. However, interestingly enough; the food served may have been some cross overs with the food from the Christmas Wonderland, there were some pretty asian food served at the River Hongbao.

One notable difference would be the Turkish Kebab sold, as it is similar to the pasar malam, we have here in Singapore. Also, the selling of Thai Milk Tea at the stall that sells cup corn. This is a big difference, and reflects the vibrant, and ever-changing demographics in Singapore.

The next time, you go to any festive carnivals around Singapore; take note of the food served and set up! Do you think it is profitable? Do you think food served at festive places should reflect the festival, or should it be multiculturally inclusive, and have a little something for everyone? Leave a comment, or drop us a message!