This article, I would highlight what are the things to look out and only buy coffee maker when these are present.
Reputation of merchant
The simplest thing to ensure that your shopping experience with a online coffee store is good is to first determine if it is a "real site"! With Google, they have make it so easy.
If there is a piece of coffee maker that is priced very attractively and you want to get it at this site, the first thing is to google it and see if there is any negative comments on it.
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What are the essential V60 Coffee Brewing tools?
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Learn about the above brewing methods and more in our free coffee appreciation class.
Usually, the comments would be mostly on the coffee machine rather than the shop, but if there are comments like product no show, no customer service, then it is best to avoid this shop regardless the price point.
Symbol of trust
when it comes to shopping site, there is only one symbol that you can look to for trust and that is a little lock symbol. Coffee store that have this symbol meant that it is safe to order coffee maker from them.
The fact is while I was doing my research, I noticed that many coffee beans and coffee roasting sites do not have this symbols. But they do not need to you to pay first, you only pay when the goods are delivered, so that mitigates the risk (worse case is you waste your time to order coffee).
Your liability limit
Among all the ills that are spoken of the credit cards, there is one good thing about it and that is the consumer liability limit. This meant that in the case of fraud, you would only be expected to pay so much.
However, this varies among countries, so you might want to read the fine prints prior to doing any shopping for your flavored coffee or any coffee makers.
Third party company
There is however another factor that is better than the credit card liability limit and that is the third party company, the most well known one being paypal.
I would say that it is the safest to purchase through paypal. For one, if anything wrong happens to the product that you ordered, paypal can halt the payment and freeze the merchant account.
So, if the site that you buy coffee makers from allows you to make payment through paypal, go for it.
The next time you are at an online coffee store and wondering if the store is safe, check if these factors are fulfilled, if it is, chances are low that you would lose a fortune.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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