Essentially, the Nespresso pods are the best espresso, the coffee pods or capsules can offer. The espresso capsules cover the full range of types of espresso that can be enjoyed in a small coffee cup.
In their espresso range Nespresso offer nine different espresso experiences, each with a name more exotic that the one before. The types include Ristretto, Arpeggio, Roma, Livanto, Capriccio, Volluto, Cosi, Decaffeinato Intenso as well as Decaffeinato.
These form the foundation on which the popularity of the coffee capsules from Nespresso have been built. Each Nespresso capsule contains a coffee espresso journey that needs to be explored individually.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
What are the essential V60 Coffee Brewing tools?
How many grams of coffee for V60?
Learn about the above brewing methods and more in our free coffee appreciation class.
It is always important to remember that the Nespresso concept goes beyond simple coffee vending machines. The Nespresso capsules are self contained masterpieces of espresso in their own right.
There is no more to add. Simply insert the coffee capsule of your choice and the espresso that is the result cannot be improved upon.
However, the coffee adventure does not stop there. In an attempt to accommodate those who feel the need to enjoy something more substantial than a small espresso, Nespresso has introduced the Lungo Blends range.
These coffee capsules provide the ingredients for a larger coffee cup and come in four different flavors. The Lungo range includes the Fortissimo Lungo, the Vivalto Lungo, the Finezzo Lungo and the Decaffeinato Lunga.
Each of these capsules contains a coffee experience worthy of the most particular coffee gourmet. Over and above this range and selection of capsule experiences, Nespresso also offers a range of limited edition coffee blends in capsule form.
This will vary in flavor and strength based entirely on which new coffee sources have been incorporated into the range and which blends have been crafted by the Nespresso coffee experts.
The “Limited Edition” range of coffee capsules on offer will invariably be made up of coffee with an exceptional character and flavor.
The so called “Special Club” coffees are coffees that come from new coffee producing regions. These coffees are introduced to the Nespresso capsule system as an extension of the global coffee experience.
Special Club coffee selections can include coffee from Mexico, India, China, Ethiopia and Papua New Guinea. Here coffee lovers can taste the coffee wonders from different parts of the globe.
Finally, the Nespresso coffee system offers the range of “Pure Origin “espressos. These come from India, Colombia and Brazil and are designed to express the flavor and aroma so typical of the coffee of their land of origin.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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