The need to rush to get to their office in the morning frequently prevents them from going to the typical coffee shop to buy their favorite brews.
This is the reason why coffee shop business in a cart is very much important. You’ll be able to benefit also from it because of the high volume of business it can offer.
Most coffee carts can be set up either on the sidewalks, outside of a well known business institutions or even directly in the lobby.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Learn about this and more at our free Coffee Appreciation Class
Starting and maintaining a coffee cart business is quite easy and quick. However, you must first work an agreement or union to the owner or manager of the building to make your business legal.
As long as you serve hot, fresh, coffee that is tasty that can be served quickly, your consumer base will surely start to grow.
However, before putting up a coffee business you need to have a great coffee shop business plan for you to succeed in the business you’re engaging.
In addition, traffic is everything in coffee cart business. Without the people whom are passing by your cart, nothing else matters.
So, here are few areas that you need to consider in your business. Although, you would noticed all of them points to one factor -location.
1. Avoid going near to traffic junction. Why? Because people might overlook your cart due to the pressure of peak hours.
Even during normal hours, people would not like to buy your stuff because your product might be contaminated due to the traffic, i.e. soot, polluted air.
2. Don’t get your cart near the road side. The very first thing to consider when selling using your cart is safety.
You have to think about the safety of your customer as well as your safety. When you’re near the read side, there’s a possibilities that your customers might be knocked down by cars while sipping their coffee.
And if this scenario ever happens, no matter how good your coffee is, your reputation suffers.
3. Don’t get a cart if you are the only business around. Contrary to the conservative wisdom, if there are great numbers of food or coffee carts around in a certain place then the place is good for coffee cart business.
On the other hand, when you are selling alone in an area then the business may not be good. It means people in that area might not have the habit of buying from carts.
So, when planning to start up a coffee cart business you need to give consideration to your coffee house business plan and put into consideration the above few areas, or rather one important factor -location.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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