I always pity these people because unless there is someone constantly brewing coffee to maintain a fresh and hot supply, the actors are either “enjoying” a substitute liquid that resembles coffee in appearance or the coffee that they are “enjoying” is cold.
We all know that unless you have a decent coffee maker carafe with excellent thermal properties at your disposal it does not take long before the anticipation of a delightfully hot cup of coffee turns to disappointment as the temperature of the brew in the cup turns out to be tepid at best.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
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You might invest in the best coffee grind machine from Zojirushi or frantically scour the list of Mr Coffee replacement parts when your machine shows the first faint signs of fatigue and wear and tear; it is all for nought if you do not have a decent coffee maker carafe to keep your coffee hot.
Sure – no coffee carafe is going to keep your coffee hot for ever. There is a significant difference between being able to enjoy your coffee for up to five minutes after the brew is complete or being able to pour a second cup twenty minutes after the brew is complete and still be able to enjoy the coffee at the correct brew temperature.
Obviously there are some coffee makers that do not have a carafe as part of their design. This makes the storage of coffee slightly more difficult.
If you prefer your coffee French press way then it is difficult to keep the coffee warm for longer unless you dress the French press in “thermal underwear” when you are done pouring or the coffee is decanted into a thermal coffee maker carafe.
That seems a tad tedious. This is also not an issue with any of the one cup coffee makers that use the single serve coffee cartridge system.
There the hot beverage is dispensed directly into the cup or mug. The issue of the thermal qualities of the coffee maker carafe is relevant only for those coffee machines that use a carafe.
Oh, if you are thinking about coffee sitting on a warming plate, it can also be burnt relatively quickly if the temperature of the warming plate is too hot.
Then the coffee might be hot, but one can smell the bitter burnt aroma from quite some distance away. Now, you see why a carafe that is so important right?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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