Initially every potential coffee machine owner will know in which price range he or she will find their future coffee machine.
However, it is within this band that the final decision is very difficult and might very well be swayed by a difference in price.It is this difference in price that needs to be reflected on carefully.
When we are brewing coffee we accept that some of the costs must come from the fresh coffee grounds and power and water.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Learn about the above methods and more in our free Coffee Workshop in Singapore
The greater the number of cups of coffee we have the greater this cost factor becomes. Of course if you prefer coffee French press style then these really are the costs associated with the coffee aroma and enjoyment you have.
However, some consumers consider it a saving to purchase a cheaper model of a coffee maker that does not come with a permanent filter. Often the price difference might be of the order of between ten to fifteen dollars.
But then you need the coffee maker filter. These paper coffee filters are usually quite reasonably priced and at the outset do not seem to be a large expense.
Nowadays the most rudimentary of coffee makers will last for quite some time. It follows that one might end up purchasing paper coffee maker filters for a longer period of time than one might have initially thought.
It will not take long before the difference in price between the coffee maker with the paper coffee maker filter and the coffee maker with the permanent filter has been surpassed by the cost of the paper filters that one has had to purchase.
It follows that it might have been cheaper to have spent a little more money at the outset. All the commercial makers of coffee machines will offer their coffee machines with either the paper or permanent filter option.
Whether you are purchasing a sophisticated coffee Grind and Brew maker or one of the smallest travel coffee makers, this aspect of the costing of the coffee machine needs to be reflected on seriously.
The enjoyment of coffee comes at a price; there is no reason why we should spend money unnecessarily when it could be spent on greater enjoyment of our coffee.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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