Are you looking for a coffee machine? Do you know that they come with different brands and models? Do you which one is the best?
Well, if you don’t then reading a lot of product reviews is very important.
The rating of the coffee machine also needs to be considered. However, you have to know that the coffee machines that are the best are those coffee makers rated by average consumers.
There are so many coffee machines that had received good ratings and reviews. As a matter of fact, hundreds of them get high ratings.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
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Some of the coffee machines that are very popular and always get high ratings are Gaggia, Keurig, Bunn, Tassimo, Nespresso, Saeco, Krups, and many more.
Each of these brands has something to offer in many different ways. Each of them differs from the others. When talking about coffee maker ratings, we say that the reviews done by average customers are more reliable than what expert coffee connoisseur says.
This is because layman’s reviews come from their experience as they use the machine. They don’t just make a story but they really tell all their experiences with that certain coffee machine.
Some reviews that can be found on the internet are created by experts. You can determine it because sometimes they use words that are very complex for an average coffee drinker to understand.
Coffee makers rated by experts are considered not well because:
1. They have a mental framework of what is good, which might not be right for you. Coffee experts can easily describe the coffee machine just by looking at it.
They can easily determine whether the coffee machine is automatic or whatsoever.
Moreover, they can also easily think of something about that certain coffee maker because they have full knowledge about the different kinds and types of coffee machines.
2. They might be paid and be biased.
Some coffee experts will just make a story which praises that certain product. With the knowledge they have, some of the coffee company will then pay them to do that review.
With this, coffee makers rated by experts are not reliable at all. They were just trying to deceive especially those average people and those who don’t know more about choosing the best coffee maker.
3. They are experts and might not know the problems layman like us faces.
Experts know the flaws and strength of a certain coffee machine so they know what the best coffee maker to choose.
With this, they don’t have the chance to purchase a coffee maker that is low quality and with this, they don’t experience what other people are experiencing about coffee makers.
In conclusion, I can say that coffee makers rated by consumers or average people are far more trustworthy because they based the ratings on their personal experiences.
For more "layman" ratings coffee makers and espresso machines get, check out our homepage, where most of the thousands articles are done using based on consumer's perspectives
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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