Aside from the careful roasting of the coffee bean, the whole bean has to be compounded fine to make it appropriate for use in a espresso machine. This is where the coffee mills come in. There it is quite a large and faithful following of people who prefer this hand coffee grinder.
While, it is the norm for the coffee connoisseur to purchase whole beans. Most of us are quite happy to purchase the beans in their ground form sealed in a vacuum pack foil packet. But, for the some of us, hand grinding the beans give a different form of satisfaction.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Learn about these at the free coffee classes (online)
So, there are still quite a number of people who have the manual coffee grinder as part of their standard kitchen equipment. They feel strongly that the taste of freshly ground coffee beans cannot be beaten.
The rest of the folks would make use of an electric coffee mill while hand grinding enthusiasts simply prefer an old fashioned coffee grinder, and of course there are folks that simply collect antique coffee grinders without using them.
The antique coffee mill is basically a conversation piece in your kitchen, it is expensive and is pretty similar to collecting expensive paintings.
Now, when it comes to the field of electric coffee grinders there are two basic types. There is the coffee bean grinder that makes use of blades to chop up the roasted coffee beans. The other type is called a burr coffee grinder.
The blade coffee grinder chops the coffee beans into small pieces.These pieces are irregular in shape and this prevents a full bodied extraction of what the coffee bean has to offer.
The blades get hot and the result is coffee with a distinct burnt taste. The burr coffee grinders on the other hand crush the coffee bean in two regular sized pieces which produces a better coffee extraction product.
It goes without saying that each of the different types of grinder, whether it is hand operated coffee mills or electric ones have their distinct support group.
The argument that grinding the coffee beans just before they are put into the coffee machine and thereby produce better coffee, does hold water.
Personally, I think there is also a romantic aspect to hand grinding the coffee beans. The coffee lover’s participation in the coffee making process is substantially larger if the beans are ground by hand.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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