Coffee Shop Business | Cafe | F&B | Consultation

Before we start, are you aware of these questions every F&B entrepreneur should ask? Critical to know for F&B/coffee shop owners

Many F&B / coffee shop business owners, be it the traditional kopitiams, the high end cafes or even restaurants still believe in one key factor - location!

Of course, positioning yourself in a good location does mean a better chance at success but it is not definite and the cost of rent at a prime location is definitely higher.

What we think you need is Traffic! Traffic that would read about you, trust you and patronise you regardless of your location in Singapore.

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What we can do for you

We can find targeted customers who are interested in your products, engage them, get them to visit your shop and also by word of mouth advertise to their friends.

In this way, your cafe can be at the furthest end of Changi or even Punggol and you can still be assured of sufficient customers visiting your outlets.

You only need to do what you are best at – produce good coffee/beverages and delicious food.

Have some ideas? Tell us more about your F&B business and discover how we can add value to it. You can:

Resources For Cafe/F&B Owners

F&B Demand/Competition Research

Have you done your research? Do you know

1. How many people are looking for your products?
2. Who are your main competitors?
3. What are the things (terms) consumers are looking for?

To run a coffee shop, you need to take into consideration, the location proximity advantage, your competitor's activities, your buyer persona and many others. To start off everything, do you know if running a coffee shop is even profitable?

Here is a Research Case Study and our take on the profitability of the coffee shop industry:

Case Study: Are Coffee Shops Profitable?

More Case Studies on Demand and Competition coming your way.

F&B Planning

From years of training coffee shop owners, our principal consultant, Ebenezer Heng noticed that most aspiring cafe owners are obsesses with their coffee shop layout or and the interior design of their outlet.

While that is important, we all know that for business to thrive, there is only one critical variable - customers.

Understanding all the marketing elements that can drive traffic to your coffee shop are the drivers that will generate extra sales for you.

After the research, we will customize a marketing plan for your company.

Here is a breakdown on the most current marketing strategy for coffee shops.

Case Study: Digital Marketing for Coffee Shops

More Case Studies on marketing coming your way.

F&B Strategies

To plan and implement your coffee shop strategies, you need to know your environment, your competitor and your target audience.

Thus, a key contributor to a successful strategy is insights nad indepth knowledge of the industry - Industry analysis.

Here is a coffee shop analysis done for the Singapore Coffee market.

Case Study: Coffee Shop Industry Analysis.

More Case Studies on strategies and analysis coming your way.

More Resources

Learn how to start a coffee shop with this free coffee shop business plan

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Previously: Making Coffee with a Coffee Sock.