Coffee Shop Industry in Singapore has high failure rate

How to Survive in Singapore
Coffee Shop Industry?

The coffee shop industry saw more than 500 new cafes, but in less than a year, more than 400 closed down. And this is the sort of competitiveness in this industry.

However, the risk can be mitigated if one is prepared. In fact, the right planning can cut down the risk of failure by more than 50%.

The 3 main problems with the coffee shop industry in Singapore are all related to the owner. They make too much decision based on what they know!

They choose the location based on what they see and think is good. The cafe theme and products are selected based on the owner's feeling.

And the plan is done drawing heavily on the owner's experience.

The result is a cafe that is styled according to what the owner believe can work. That seldom happens. How many Steve Jobs are there that can create demand?

For the rest of us, mere mortals, it is best to create a business center on what the consumer need. The coffee shop business plan should be based on the demand of what consumer is looking for and trying to meet that demand.

It is expensive? Well, it used to be, but now, it can all be done by yourself without any charges.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).