Coffee Shop Names -how to make it known in Singapore

How to market any coffee shop names in Singapore without spending a cent!

Have you read the problems associated with coffee shop names? You should, then you get a better idea at what we are trying to mitigate.

In short, when you start a coffee shop business all by yourself, you are not known, and if lucky, people would pop into your shop, otherwise, nobody cares.

So, what people usually do about this?

To get people coming into their coffee shop, these are some things that coffee shop owners do:

1. Run a few seconds advertisement on a TV slot that nobody watch

2. Advertised on a small column in Newspaper hoping that someone would noticed

3. Print some flyers and get someone to distribute, hopefully some customers would walk in.

If you are reading this, guess the result might not be too encouraging right?

How to make coffee without machine?

V60 Coffee Dripper - A popular method of brewing without a coffee machine.

Traditional Coffee Pot - learn how S.E. Asian folks make great coffee (Kopi) using this.

Learn about the above methods and more in our free coffee brewing course.

Search for other coffee questions

What do you need to do to better your coffee shop name?

Trust me, forget about Corporate Identity or that branding mambo jumbo -it might worked in the past, but with hundreds of coffee shop names floating around Singapore, who cares if your logo is 1 cm from the right?

To get a better branding, is to enhance your authority status. What does your coffee shop stand for?

Does it have a secret recipe kaya, do you make very good kueh Lapis, or your Mee Siam is extremely tasty?

This is the direction to brand your coffee shop into an authority.

Stop for a moment and think about this, have you ever wanted to go to a certain kopitiam for a particular food? Well, what we are trying to do is similar to this.

Here is how you do it

1. Find the thing you want to be an expert in

2. Find the platform that you are the most comfortable with, i.e. twitter, facebook, linkedIN etc

3. Create a community using the platform using the following format:

-round up your friends and relatives into your group, page or account

-ask them to share what they know about your product

-share with them details, trivia about your product

-do not sell anything, just get them to be excited about your product

-ask them to invite other friends that would be interested in this information

-organized events in your shop for them to sample your products

4. Keep building your platform with more information and know-how

What would happened?

When you do the above on say facebook, and there are many interactions, you become known as the expert in that area.

When that happens, if people want to know more about that product, they would immediately come to you and that is as good or better then any forms of advertisement.

So, while your heng heng kopitiam might not be known. Because you have such a successful facebook page on mee siam that people would go to your kopitiam just to try out your mee siam.

And that is the potential of building an authority niche.

Looking for solutions?

For more reading materials that is similar to coffee shop names, do check out the link.

For an easy way to market your coffee shop, check out our coffee shop marketing package.

And to list your coffee shop in our guide to get some exposure as well.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).