We know that burr does a better job at grinding when compare to the blade grinder. But, do you also know that for those that are very particular about the coffee flavor, they would only go for conical burr coffee grinder?
The interesting thing is the conical burr is more expensive that a wheel burr, so we know that pricing has nothing to do with the popularity of the conical burr, rather it is the quality which they are able to deliver.
The reason for the low popularity of the wheel burr is their speed -they are too fast! Almost in all coffee producing operation, speed is critical, and most of us want it fast.
And usually fast is better because we know that coffee loses its flavor in the matters of minutes. But, for grinding, speed would actually be counter productive.
Apa yang dimaksud dengan v60 coffee?
What are the essential V60 Coffee Brewing Tools?
Learn about these brewing methods and more in our free coffee brewing class.
The grinding burrs for a conical burr grinder is very fast, it can spin up to 20 000 rpm, and when you have that sort of speed, there is heat generated. A great amount of heat.
And we know that heat is the nemesis to the flavor and aroma of roasted coffee beans. The heat would cause chemical reaction that would lead to a lose of coffee flavornoids.
Moreover, other than large amount of heat, these wheel burr grinder is also very noisy, definitely not a thing you want to wake up to.
Conical burr coffee grinder on the other hand, is very much slower, going at below 500 rpm. The design of the steel burrs and the high gear ratio allows the grinder to spin at a reduce speed.
And of course, there is very much lesser heat generated from the conical burr -the main reason of its popularity between coffee lovers.
Now, you would agree with me that for this particular coffee operation, you would want it slow, and slow is good...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Sep 27, 24 03:09 AM
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
Sustainability Practices in Food Service
3 Free Restaurant Marketing Ideas
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Key in code before check out: WCMFIRST10OFF
Free Coffee Workshop Singapore
Enjoy Free Coffee in Singapore!
Choosing: Office Coffee Machine
Free: Augmented Reality in Singapore
Learn more about ESPRO UltraLight in Singapore
The best filter Coffee Machine in Singapore
SkillsFuture Series: F&B Market outlook