One of the main draw about the cuisinart brew central coffee maker is the price tier. It is very reasonably priced at between $70-90 for a programmable coffee machine. So, what it is about this coffee maker that allows it to poach customers from other reputable brands?
First, let me share what you would get when you purchase this machine. You would get a 12 cup carafe that comes with anti-drip pouring, nothing special, there are many brands that comes with this feature. Then, there is the alert beep to tell you that your coffee is waiting.
Being a programmable coffee maker, there is the digital clock that allows you to program the coffee maker to brew coffee for you anytime of the day. It is a great feature but again, nothing special about it, there must be hundreds of other brands that has this feature as well.
Learn about this and more at our free Coffee Appreciation Class
Although this cuisinart brew central coffee maker does not comes with a thermal carafe, it has a warming plate that is very close to the thermal function. It allows you to program and adjust the temperature from 0 to 4 hours right down to the minutes. A function that ensure that your coffee is less likely to be burn.
This is a function that is not seen often, while it is great and it greatly reduces the chance of burning your coffee, personally, I think it would be even better if they could incorporate a thermal carafe.
Of course, the thing to have for drip filter is a pause and serve function so that you can enjoy a cup of coffee in less than 30 seconds. This is a good feature to have, and while cuisinart brew central coffee maker has it, it is not this that makes it so special.
It is also not the 1-4 cup selector that allows you to brew extra hot coffee or more intense coffee that makes this coffee maker a better machine that the rest. There are 2 features that comes with this machine that would allow you to make better coffee.
The first one is a little flickering light telling you that your machine needs to be cleaned. Survey has shown that with the light, more than 80% of consumers would actively cleaned their coffee brewer, while without the light, only 30% of consumers would clean their coffee maker.
People need to be told, and clean coffee maker is the key to great coffee. Although many consumers often ponder on the way to make better coffee, they do know that they themselves make a difference and one such difference lies in cleaning the coffee machine.
See our free coffee course for more information about how cleaning the coffee maker can better your coffee. Another element shared by this coffee course is the use of water.
Many coffee lovers do not know that the quality of water affects the quality of your coffee. Using tap water or commonly know as hard water would spoil your coffee. So, the charcoal filter that comes with the cuisinart brew central coffee maker makes a great difference in the quality of your coffee.
Both are very insignificant features that would make a great difference in the cup of coffee that is brewed using this cuisinart compared to other coffee makers.
**Wanna know more about why coffee cuisinart maker brews is better, check out this page...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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