The customer’s first reaction is going to be one of two different reactions; either the customer is going to react positively to a design element which will remove impurities from the water or the customer is going to say that this is another money making gimmick.
Given that statistically the vast majority of coffee lovers would live in those areas where the most people live, i.e. urban areas.
And that the vast majority of those living in urban areas that are able to use automatic drip coffee pot machines would have access to piped water, the chances are very high that that piped water has been purified with chemicals somewhere along the way.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
How can coffee machine rental cost be so low or even free?
Many users vote these as the best office coffee machine.
This coffee survey show us what is the most popular coffee machine in the office.
They are the first and many users also vote them as the best office coffee service provider.
The 4 most popular Office Coffee Machines for your Pantry
Now, even though this water is purified, cuisinart water filter is still useful in removing the chemicals that is used to purified the water, which would also give water a different taste.
Cuisinart charcoal filter is useful whether your water has impurities or it is being purified by chemicals, in the case of the latter, it would remove the minerals.
While this is solely about the Cuisinart coffee maker, folks that are using other coffee brewer, even manual coffee maker such as the manual drip coffee maker can take note that whether it is purified water or not, your water would taste better to be filtered of all minerals, not only impurities.
The Cuisinart coffee maker water filters are an integral component of many of the Cuisinart coffee makers, this is because cuisinart knows that water has an impact on the flavor of the coffee brewed.
Since the main ingredient of coffee, at least proportionally, is water, it stands to reason that the better the quality of the water the better the quality of the coffee.
The Cuisinart coffee maker water filters are designed to deliver such an improved water quality. The Cuisinart coffee maker water filters have a charcoal base and are able to remove many of the impurities and minerals from the water.
Sometimes one is able to smell the additives in the water. This will impact negatively on the taste of the coffee. The Cuisinart water filters are able to deal with such challenges and provide a water resource which will allow for an excellent quality of coffee to be brewed.
This is not a money making gimmick but rather an opportunity to those whose quality of water leaves much to be desired to be able to enjoy a cup of coffee made from a high quality water source.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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