Dr Lek Hsiang Hui | NUS Analytics Singapore 

Dr Lek Hsiang Hui is a Specialist in Data Analytics, System Analysis and System Development.

Dr Lek is currently Lecturer at School of Computing, National University of Singapore. He graduated with Bachelor of Computing (Honours) in Computer Engineering and PhD in Information Systems from National University of Singapore.

He currently teaches undergraduate courses in Requirements Analysis and Design, Data Mining, and Business Analytics at the School of Computing, National University of Singapore.

A specialist in the area of Analytics, Dr Lek has been involved in Big Data Analytics for the past 6 years. His PhD thesis focuses on deep linguistic analysis of text documents to formulate sentiment values for marketing and brand management purposes.

Dr Lek has also been involved in research projects in Data and Text Mining with Big Data exceeding 3 billions data points and has published on Sentiment Analytics approaches.

On-going Training:

F&B analytic Training 

Social Media Basic 

F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products. 

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program - contact us. 

OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Recent Articles

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1. How to Do Menu Engineering: Complete Guide to Restaurant Profitability

   Sep 27, 24 03:09 AM

   
   Learn how to do menu engineering to boost your restaurant’s profitability. Discover strategies for menu design, pricing, and maximizing profitability.

   Read More

2. Tim Hortons Singapore is a Canadian Coffee Chain?

   Nov 16, 23 09:00 AM

   
   Do you know that Tim Hortons Singapore is a Canadian Coffee Chain? Apparently only 46% knows that in our IG poll!

   Read More

3. Coffee report on WMF Coffee Machine Brand in Singapore

   Oct 11, 23 03:45 AM

   
   Coffee report on WMF Coffee Machine Brand in Singapore

   Read More

Featured: Office Coffee Machines

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us 

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