A ten thousand dollar espresso machine and a single serve machine at that. Astounding! This is no ordinary coffee machine. Indeed there must be something very special about it to warrant such a steep price tag. *This link has more articles on machines and brewers, if it interest you
It appears as if a simple request such as, “Can I get an espresso, please?” has launched an industry whose sole purpose it is to create “normal” espresso as quickly and efficiently as possible. However, the Clover espresso machine has lifted this simple quest to the level of a science!
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For ten thousand dollars you do not have to do much except provide power, coffee grinds, water and a cup. Remember we are taking about a single serve machine!
The machine will assess how much water is required and add it to the grinds in the brewing chamber. A mechanism creates a vacuum beneath the grinds which draws the boiling water through the coffee into a receptacle from which the espresso can be tapped and dispensed into the cup.
The grinds that stay behind are easily removed as the chamber moves the grinds into a position for easy cleaning. Given that the clover machine has such computing power integrated into it, it provides the incredible ability to deliver the same standard of espresso time after time.
It is not a cappuccino machine. The hot milk and froth have to be added from elsewhere. It works like a single shot espresso machine but you can see that its computing poweress is so much better than most coffee machines...**This link would brings you to more coffee makers
Compared to other single serve espresso machines on the market the Clover appears to be in a class of its own. Whether it is a Delonghi espresso maker for just under eighty dollars or a Saeco espresso maker for around two hundred and fifty dollars, they are all coffee machines that make espresso that requires your attention, human errors abound.
It is the consistency and lack of wastage that makes the Clover stand out. It is a given that this particular machine is not for domestic use, whilst the prices on the other two espresso makers would suggest that they are.
The Clover machine is for the retail trade and most probably will grace the finest coffee shop establishments around the world. In all likelihood the reputation of an establishment that serves coffee could be built up on the use of such an coffee machine.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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