Furthermore, paper filters are more accessible and abundant, as a number of coffee companies manufacture paper filters for almost every coffee maker, such as Melitta Coffee Filters, Mr. Coffee Coffee Filters, and Bunn Coffee Filters, among others.
However, using gold coffee filters does have significant advantages over using paper filters.
First of all, gold filters actually give better tasting coffee. Paper filters would retain and absorb some of the essential coffee oils, affecting the overall taste of the coffee, and not to mention that these have a tendency to leave a papery or cardboard like taste to your coffee.
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Gold filters, on the other hand, allow all the essential coffee oils to pass through, and does not react chemically with the water during coffee extraction, thus giving you more intense, richer, and more flavorful coffee.
Second, gold coffee filters are easier to handle than paper filters.
With a paper filter, one needs to be careful when removing it from the filter basket or else the used coffee grounds will spill, making a mess.
Used paper filters, which are filled with coffee oils and used coffee grounds, can get very messy when removing and discarding after each brew.
On the other hand, removing and cleaning a gold toned coffee filter is easier. All one needs to do is to pour out the used coffee grounds and rinse the gold toned coffee filter under the tap to rid the filter mesh of coffee grounds that got stuck.
The last major advantage gold coffee filters have over paper filters is longevity. Paper filters are disposable, and must be discarded after every brew.
Therefore, with paper filters, one must make sure that there are a bunch of paper filters in stock.
A gold toned coffee filter can last for years, no matter how many times it is used on a daily basis.
Therefore, in reality, a gold toned coffee filter is a much better investment and will save money in the long run, since a gold coffee filter can last for years.
There are a bunch of companies that manufacture gold coffee filters, such as Krups Coffee, Braun, and Swiss Gold.
Furthermore, there are two types of gold coffee filters, which vary greatly in cost. The first and more affordable type of gold filter is a gold plated stainless steel coffee filter.
The gold plating fades over time, but can still be used as long as the stainless steel mesh is still intact.
The second is the more expensive coffee filter that has a 23 karat gold mesh. This is the better choice among the two types of gold filters, since its gold mesh will not fade and is much more durable than the stainless steel mesh.
Gold toned coffee filters may not fit every coffee lover’s budget. Nevertheless, investing in it can go a long way. Not only does it eliminate the need for disposable paper filters, but also eliminates the possible scenario of running out of filters when one wishes to brew a pot or cup of coffee.
Most importantly, with a gold toned coffee filter, one will get to enjoy better tasting coffee.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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