Green coffee bean enjoys good sales?

Green coffee bean still enjoys good sales, why is that so?

We know buying green coffee bean is a long and tedious process to making a cup of coffee. From there, you have to roast the beans, then grind the roasted beans, then subsequently brew your coffee in some

coffee makers.

Despite the fact that you have to do everything to just brew a simple cup of coffee, there are folks out there buying the green coffee bean, why is that so?

Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

How to make coffee without coffee machine?

V60 Pour Over

How to use the Kopi Sock?

How to use a French press as a coffee maker?

Learn more about these methods at the free coffee courses online.

One word sums it all up -freshness. Buying pre-roasted beans, no matter how good is the containers, there would be slippage and it is just not as fresh as roasted, ground and brew coffee.

Roasted beans stay fresh for a week, after grinding it stays fresh for a few hours and brew coffee is fresh for only a few minutes. That is the "freshness guideline" for coffee.

Green coffee beans however, would stay in its exact form for a few years. So, if there is a good deal and storage is no issue, sometimes buying them not only gives you better coffee, it might even bring you some cost savings.

Moreover, have you ever thought of having a blend that is truly just about your taste profile. No matter how coffee company blend your coffee, it is commercial, it might not totally suit your taste.

But, choosing a mix of few types of coffee, then mixing it yourself, might truly give you one a taste of what they want. The bottomline remains that you would get the freshness that no container or no sealing would be able to bring for you.

Would I recommend it to everybody, of course not. Just like there are so many different taste profile, the lifestyle of one person differs from another.

At one point in time, I always think that busy folks have no time to do their own grinding, even roasting. I was wrong. It is an affinity that one has with coffee, if one is so passionate about good coffee, there is always time.

So, only buy green coffee beans if you want to know more about coffee brewing and to get the maximum freshness in a cup of coffee. But, do know that the time spend would be considerably more...

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).