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How a vending machine works, would be on everyone's mind from time to time. For some, it would be how the money is earned, others would wonder how the ingredients can withstand the weather, then some would simply think what happens inside the machine.
Of course, if you are asking how a vending machine works, I believe it is with regards to the coffee vending and not those cans dispensers, the latter really just depends on the law of gravity. And I have come out with 3 questions which I believed are the most common and hopefully, it can provides a better insights on how you are able to enjoy that cuppa from a vending machine.
How a vending machine works commercially?
This question should at one time or another pop up in your head right? The coffee from the vending machines, are all under a dollar, so how does the vending machine operators make any decent living?
A number of factors can affect the sales of vending machines, however it is the location that determines how much or whether a vending machine can make any money.
Choose a great location but with high rental, you might not sell enough to break even, choose a cheap location and no human traffic, you are equally dead.
So, vending operators often have a few vending machines operating from different areas. The most important element, however, remains choosing the "right" location. And, that is the real competitive advantage for this industry.
How or what is the right location? Well, it varies from area to area, but generally, neighborhood with an absence of convenience stores would do just fine.
How a vending machine works internally?
First, you slot in a coin, allowing you to push your chosen drink button. This button would activate an ingredient motor, i.e. coffee granules.
The button is link to a ECB (electronic Console Board), that controls the operation inside the vending machine.
For example, it would control the gram throw of the coffee, add in the sugar,and determine the need to throw in the creamer.
All the ingredients would drop into a whipping chamber where they would be infused and mixed with hot water. Then, your cappuccino would be dispensed.
How a vending machine works againist the weather?
Alright, coffee from vending machine isn't really the best coffee, but you cannot deny that it taste fresh and packed with coffee taste.
So, how does the coffee stays fresh in the vending machine for days? First, the coffee are all freeze dried, in granules form, so, the taste after the grind and roast are all "freeze" inside.
Then, to prevent the ingredients from hardening inside, and caking inside, a special chemical is added. The layman term is known as anti-caking agent.
And together, the formula ensures that your coffee stays fresh for days and rain or shine would not damage your cuppa.
So, now that you have a better idea of
how a vending machine works, you should give some credit to this "coffee maker" that dispense hot cuppa 24 hours a day, all it needs is a some loose change for a cup of fresh coffee.
Maybe other than vending machines, you want to learn more about coffee makers, grinders, roasters...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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