If coffee lovers have a social conscience then they will insist that the beans come from coffee farmers who received full value for their crop. Next area of concern is the roasting process.
If the process of roasting the coffee beans is flawed, then the resulting brew might not be up to standard. Once the roast has been completed to the satisfaction of the coffee lover the grind is next. There is a debate between two schools of thought; hand ground or electrically ground.
Some connoisseurs profess that a hand grinder is the only way in which sufficient control can be exercised over the grinding process. Others say that the machine grinders are perfectly suited to the grind because of the fixed rate of rotation of the burrs.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
How coffee machine suppliers can offer low or even no payment for most of the barista coffee machine rental.
Looking for a office coffee machine with touch screen, then read more about these machines' technology.
Do you know that the first office coffee service provider is also the world's largest coffee roaster?
4 Common and Popular types of Office Coffee Machines
Once the grind has been completed the brew process begins. Here there are a myriad of opinions on what brew process is to be followed.
Every coffee lover is convinced that the way they do it is correct. The point of all of the above is that eventually a point is reached where there is the moment of enjoyment.
Problem is you have to drink it fast once it is in a cup – it cools quickly in the open air. Hence the beauty of the insulated coffee mugs. Insulated mugs are specially designed with a double wall and a cap which effectively can keep a hot beverage warm for a period of time.
Some companies have adopted the insulated coffee mugs as effective marketing tools with a logo on the side. The size of the mud’s logo depends on the size of the brand logo and the size of the mug.
You get one basic design which can function as latte mugs or coffee mugs, what ever one might prefer. the great thing about the insulated coffee mugs is that they work very well as travel coffee mugs because of the air tight lid – which by definition then also is water (in this case coffee) tight!
This means you can safely transport coffee from home to work and enjoy it on your arrival. For road safety reasons it is not advisable to drink coffee whilst driving.
Your attention should be on the road. However, the insulated coffee mugs mean that fresh hot coffee can “travel” some distance from your coffee machine and still be perfectly enjoyable.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Sep 27, 24 03:09 AM
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
Sustainability Practices in Food Service
3 Free Restaurant Marketing Ideas
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Key in code before check out: WCMFIRST10OFF
Free Coffee Workshop Singapore
Enjoy Free Coffee in Singapore!
Choosing: Office Coffee Machine
Free: Augmented Reality in Singapore
Learn more about ESPRO UltraLight in Singapore
The best filter Coffee Machine in Singapore
SkillsFuture Series: F&B Market outlook