Insulated coffee mugs that keep coffee warm is nothing new, but have you considered one that can heat up your coffee again, or even do a French press for you?
I would not go into how important is hot coffee, which we cover in another article. Rather, here we would explore how normal thermal mugs can re-heat your cuppa!
Truth is, with the 12 volt coffee makers around, having hot coffee while traveling is nothing new. But, imagine the hassle of fixing up a coffee maker and the distance you does is all within the city -probably not worth the effort.
I guess the coffee companies probably saw a niche in this area, and introduces temperature controlled thermal mugs. This is a simple device that go beyond the usual thermal mugs that keep coffee warm, it can heat a luke warm coffee into a brewed coffee's temperature.
Comes with all the features of thermal insulation of an insulated coffee mugs, these temperature controlled device, can also increase the temperature with a simple plug into your vehicle's cigarette lighter socket.
There are quite a few brand and design out there, but from personal observation, Frontgate and Coldmate** mugs seem to be the most popular.
**Frontgate and Coldmate are the preferred coffee mugs by trailer drivers and cabbies...
Now that this article seems to be exploring the "other function" of a simple thermal mugs, have you heard of one that is actually a French Press?
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Coffee Mug that is also a French Press!
This is a good advancement, although personally I thought that
insulated coffee mugs is a container for excess coffee from say, vacuum coffee makers. That is coffee machine that do not have the single serve function and so there are more coffee for you to bring for work...
But, a thermal mug that can actually make coffee is a superb plus point. So far, I only know that Bodum has this insulated travel press. All one need to do is to put the ground coffee into the coffee mug, pour hot water, when finish brewing, push down the plunger and enjoyed the cuppa!
The main draw back would be the more detailed cleaning for the next top up, versus the simple pouring in of coffee of a usual thermal cup.
As can be observed here, coffee consumption is progressively growing. So much so, that even insulated coffee mugs meant for keeping coffee hot is evolving to add more value to their users -people like you and me!:)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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