Even something as simple as the humble paper clip has made a significant difference in the lives of hundreds of thousands of office workers. Something similar can be said about the Keurig coffee system.
The single serve coffee system made by Keurig provides gourmet coffee with the push of a button. Together with their K Cup system, you get the best coffee time and time again.
It is no coincidence that the Keurig b70 coffee maker was handed out to many Hollywood stars as a free gift during the 2009 Golden Globe awards.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Learn about this and more at our free Coffee Appreciation Class
The b70 machine has proven to be one of the most popular products being marketed by the Keurig coffee maker company. This single serve coffee machine is versatile, well designed and easy to use.
Who would not want to own one of these magnificent Keurig coffee system machines. The Hollywood stars that they were given to certainly did not mind accepting them as a gift.
Not every one wants to follow what everyone else is doing. Some would rather opt for the B60 Keurig coffee brewer with its multiple features. For those who have a budget to keep to, the B40 offers the best that the Keurig coffee system has to offer at a reasonable price.
It really does not matter which Keurig coffee brewer you prefer or which Keurig coffee maker you can afford. The fact remains that if you are interested in making single serve coffee, then the Keurig coffee maker is the answer for you.
Together with the large range of coffees and teas on offer in the K cup system, the Keurig coffee machine allows every type of coffee lover and tea lover to make their favorite brew with the touch of a button.
Ease of operation, good design and simple maintenance – this is what we want in all the appliances we use on a daily basis.
If these principles can be applied to the machine which helps us get our favorite espresso coffee, then that has to be a very powerful argument in favor of the Keurig coffee. In any case how can Hollywood stars make bad decisions? If they like the machine surely so should we.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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