In an age of espresso coffee makers that use single serve cartridges to make one cup of coffee in less than one minute, the manual drip coffee filter cone harks back to the days when coffee brewing was a process that took time and patience.
Even the more modern French press method of making coffee is faster than using a manual drip coffee filter cone.
The porcelain version of the Melitta drip coffee filter cone was originally sold with a tall and elegant white porcelain coffee pot.
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The top rim of the coffee pot and lower seat of the drip coffee filter cone were designed to fit neatly into each other making a unit.
Normally you would place a paper filter of the appropriate size into the porcelain cone and fill the cone with coffee grounds.
The idea is then to manually pour the hot water over the grounds until sufficient water has percolated through the coffee grounds to fill the coffee pot below.
Of course, nowadays one does not necessary require a matching coffee pot; it is an advantage but not a necessity. Far more important is the need for time.
The process of percolation cannot be rushed. Here one would normally switch any one of the many electric coffee makers on the market and leave the appliance to make the coffee unaided, so to speak; now the coffee lover becomes an integral part of the process of making the coffee through the use of the manual drip coffee filter cone.
If the water is added to quickly, the cone will overflow and the result is a mess. The pace of adding water need not be as slow as when one uses a French drip coffee pot which is traditional to the southern parts of the state of Louisiana.
There the water is preferably added by the tablespoon in order to obtain the typical French coffee pot brew. The hot water can be added from a kettle at a suitable pace to ensure the steady infusion of the coffee grounds by the water.
Once one is done, it is important to be sure to clean the manual drip coffee filter cone with the same degree of diligence with which on would normally display cleaning coffee makers.
The same rules apply; any residues from previous brews could well end up tainting subsequent brews. However, the porcelain nature of the cone means that the cleaning process is a relatively easy one.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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