There are many misconceptions based on the assumption that you one refers to something by name we all know what is being spoken about.
If you refer to an Italian sports car, many will assume it is the brand characterized by the prancing horse in its logo. But that need not be the case. There are many other types of Italian sports car manufacturers.
The above also applies when one refers to the Melitta coffee pot.
What they are actually referring to is the Melitta single serve coffee maker known as the Melitta One. This is an efficient single serve Melitta coffee pot that is best at brewing coffee.
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It is able to use the pods that are available on the market, especially in the rereleased range thereof.
It can now hold the standard sized pods which means that there is world of coffee aroma and coffee brew delight available to the owners of this Melitta coffee pot.
There is surely no debate on the delight that the aroma of brewing coffee creates. Melitta themselves have released an exciting extension to the coffee pod range with flavors such as pecan nut pie and crème brulee.
These are new areas of coffee aroma and flavor that need to be discovered. This goes way beyond anything the traditional French press coffee can provide.
The fact that this is a single serve machine will make it difficult to share this experience with many other people in a short space of time.
It is designed more for the intimate sharing of coffee experiences. Coffee enjoyment can be a very personal and intimate experience. This particular Melitta pot might be as well known as the more famous brand name coffee pots.
That does not mean that it is no good. Quite the contrary. The upgraded versions can now accommodate the standard coffee pod which adds immense range to the possible coffee experiences.
This particular misunderstanding is an insider’s tip. The Melitta pot is an undiscovered gem which retails at a reasonable price and provides as good a service as the top of the price range single serve coffee machines do.
It looks good, it works good and it makes good coffee. What more do you really need?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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