A basic truth about the quality of filtered coffee is that the coffee is ultimately only as good as the water and the grounds that you use.
The coffee lover has considerable control over the quality of the coffee grounds used. One can choose whole beans or ground coffee. One can even decide to purchase green beans and roast them oneself.
The quality of the water is, however, something different. Either one uses the water that comes out of the faucet or one uses bottled water purchased at a store. There is hardly more that one can do, or is there?
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
V60 Coffee Dripper - A popular method of brewing without a coffee machine.
Traditional Coffee Pot - learn how S.E. Asian folks make great coffee (Kopi) using this.
Learn about the above methods and more in our free coffee brewing course.
When one talks about the quality of water one is in fact referring to the impurities present there in. The greater the number of impurities, the greater is the effect on the quality of the coffee.
If you use a Mr Coffee water filter you have taken a decided step towards improving the quality of your coffee.
When using the Mr Coffee water filter it is able to extract minerals and chemicals out of the water you use one so as to ensure that only the coffee grounds provide flavour.
There are many water filters on the market. Many of the coffee machine produces have coffee water filters built into their machines. The Braun water filter or Cuisinart water filters are designed to try and do the same told us that the Mr. Coffee water filter does. Even the MRE water filters are designed for the same purpose. However when it comes to service after the sale, the Mr. Coffee replacement parts are easily available as are the water filter cartridges.
This all contributes to ensuring that the coffee experience is maximized. It would be a great pity if the money invested in an excellent espresso machine and good quality coffee was for nought because of contaminated water.
There is a saying that states that there are no guarantees in life. Whilst just the Mr. Coffee water filter on its own does not guarantee you the perfect cup of coffee, it can, together with a good espresso machine and good quality coffee, help create a coffee experience second to none.
So very often the quality of the water used in the making of espresso or filtered coffee is underestimated.
Now, through the use of the Mr. Coffee water filter, you have an influence on the quality of the water that is used to make your favorite coffee.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Sep 27, 24 03:09 AM
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
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