One cup coffee maker is here to dominate the world

One cup coffee solution is still making money. At a time when grind and brew coffee makers are lowering sales target, urn coffee or 4 cup coffee maker are doing crazy sales, these single cup coffee makers are experiencing rapid growth.

All of us knows about keurig coffee machines, they are currently the most popular singe serving coffee maker in the market, lets not quote their success.

They have so much media exposure, so one would think that smart marketing has a lot to do with their success and it is not about the one cup coffee solution.

Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

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Making Coffee without Coffee machine.

How to use a V60?

How to brew using a coffee sock? 

These methods are featured in our coffee courses. 

Let's instead look at nespresso. They do not have the largest market share, did not do any innovative marketing, but yet they are also experiencing rapid growth.

The economists and experts all said that this economic downturn is the worst there is since the great depression. So, no matter how good the coffee maker ratings you get, sales of machines would not be good.

But, why are machines such as keurig coffee maker and even nespresso enjoying rapid growth? The fact is, people would still drink coffee, and as people need to turn their attention to more important things, they want their favorite beverage to be prepared in the easiest manner possible, thus the one cup coffee solution.

So, how rapid was the growth of the nespresso single serving coffee maker? It grew by 30% in 2008 and bring in for Nestle a sales of 2 billion swiss francs.

That amount is not big by nestle account, only about 5% of its entire sales, but no one can deny that 30% is something no other nestle sku would be able to achieve.

And here we are not even talking about the market leader in the single cup coffee market, can you imagine the type of growth keurig k cups would have?

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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

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Starting a coffee shop?: Free Cafe Setup cost Calculator

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Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

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Food and Beverage (F&B) Articles 

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3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us