The brand of soda will be based on either the type of vending machine or the choices on offer by the machine. Is there really one soda vending machine that is superior to another vending machine?
Is a Coca Cola vending machine better than any other soda machine? The distributors of the products of Coca Cola will undoubtedly say this is true.
Let us be honest; one Coke vending machine is as good as any other snack vending machine as it gives the customer exactly what the customer wants. And that is the bottom line.
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Whether we want to argue about which soda vending machine is the fastest or which candy vending machine has the best variety or which coffee machine produces the hottest cup of coffee, the debate misses the point of such vending machines totally. the point is the consistent service provided no matter where you are.
You can recognize the products on offer or they are even on display. You insert money and make your selection and you get exactly what you paid for. Some snack machines will even give you change if you insert a bill.
Not only has the convenience of the vending machine made this form of mechanical dispensing device popular, but it is the “good service” provided that makes customers come back time and again to obtain their favorite drink from their coffee vending machines in the foyer of their building.
Vending machines are usually large cumbersome machines that require a significant amount of space. The development of the mini vending machine has allowed these devices to move into smaller business premises, ever closer to the work stations of employees.
Ultimately the best machine is the vending machine that works every time. It is the vending machine that has stock and it is the machine that dispenses the product purchased immediately.
This would be my understanding of the best vending machine, regardless if it dispenses soda, coffee or snacks. Vending machines that have run out of stock, that do not accept your money or do not dispense the product properly are trouble and should be reduced to their basic parts as soon as possible.
These parts can be recycled through a scrap metal merchant for all I care. Ultimately, the best vending machine is the one that works!
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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