How starbucks coffee maker saved you money is by brewing your own instead of buying from the outlet. Other than enjoying coffee from the comfort of your own home, you get to controlled the quality and taste profile you truyly enjoyed.
But since we are talking about cost, how much do you reckon getting a starbucks coffee maker can saved you compared to buying it from their outlet? Usually, people would use the cost of the machine as a benchmark, but here I would show you differently.
Let's assumed that you have a long black from Starbucks everyday (the truth is, most of us would have at least 2, one for breakfast and one during the afternoon tea). Regardless of the areas that you are from, one cup should cost approximately $3.50.
At that pricing, you would need to spend $1277.50 on starbucks coffee! Now, if you were to get a brewer from starbucks and do it at home, a single serve of coffee would cost you at most $0.30. That would worked out to be $109.50.
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So, you do not need to worry about breaking even on starbucks coffee maker as you would saved more a thousand dollars if you switch from drinking at starbucks outlet to home. And no starbucks brewer cost more than a thousand dollars.
Now, some of you might query me on the variable cost. Sure, there are the cost on the electricity and water, and that is about all. Even if this variable cost adds up to another $0.30 per serve, it would only cost you another S$109.50. There is no other cost.
For example, if you are using the starbucks barista aroma solo brewer, it comes with a very durable mesh filter that many people feedback that can be used for up to 24 months with proper maintenance.
And for those "green" folks, this is definitely a brewer that is very environmentally friendly -it waste no paper filter at all!
There would be some of you that are thinking about the quality of life issue. When you visit a starbucks outlet, you just pay the money and enjoy the drink, if you are brewing it yourself, wouldn't you have to wake up earlier just to brew the coffee.
I guess that is why they invented and incorporated programmable features into so many coffee makers. And even for the entry level aroma solo, it also comes with this function. You just need to set the brewer the night before your sleep and you can wake up to a freshly brewed cuppa.
Even if you have set the time wrongly, your coffee would still be fresh with the aroma solo as its thermal feature is said to insulate the heat for up to 5 hours.
This is as close to no hassle coffee drinking and almost similar to paying for a coffee which I believe starbucks is trying to provide for the home user. And of course, it saves you some money along the way.
Oh, what I am showing you is just for a year, this brewer can probably last a year or two and from there, you can work out the savings that you have accumulated by simply using this starbucks coffee maker.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
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