The Plain cafe is a good example where less can really be more. Everything about this cafe is minimal, but the heart.
There is a lot of effort (heart) that goes into making this place align to the theme of plain and also for making it a good place for people to hang out and relax.
We read numerous reviews on the positive and the negative. To be fair, most of the negative reviews talk about the long waiting time and the difficulty in getting a seat.
That is operational issue, which we believe at the time of this writing should be duly resolved.
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Why should you go to the plain cafe?
If you have never meet Humpty Dumpty before, then that is the place to check it out! As mentioned earlier, the thought that is behind the whole concept of this cafe is the reason for going there.
A cafe that look so plain that make you want to visit and yet once inside, make you wish that this is your house? That is the feeling for one to check out the plain.
Of course, a physical place without good delivery is souless. And that is what you get when you visit this cafe, everything served seemingly by a friend!
While, we usually do not want to dwell too much into the food and coffee, the Genovese coffee is unique. A cuppa that is made the way you like it -pretty cool, don't you think?
Located at 50 Craig road, it is not that easy to find, YOu have to be looking for it, in order to see it. Or, should we say, look for the one that is most ordinary and that should be the one.
When is the best time to go there?
Because this is a small cafe, going there during the peak timing, i.e. breakfast or lunch meant slightly longer waiting time for seats and services.
So, the best time for breakfast is after 10am and check them after lunch and you would be assured of good services with a relaxed ambiance.
Does this cafe even seem unique to you? If you know of other cafe that has more unique flavor that the plain cafe, follow this link and share it with us and our readers.
And we would of course, share some goodies with you as well!:)
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
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