Usually we use coffee grounds to brew coffee. Can one use a whole bean, i.e. a bean that has been roasted but not ground to make whole bean coffee?
I suspect, that if we took whole coffee beans and immersed them in either hot ot cold water the result, after perhaps a day or two, would be softened beans and murky water.
Whether or not the result could b classified as gourmet coffee is questionable. Certainly, the need for coffee roasting to convert green coffee to roasted coffee is a given.
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Green coffee beans could even be considered toxic under certain circumstances. Green beans do not have to be placed in a commercial coffee roaster to be roasted – it can even be done at home.
Whether or not you use Fair Trade Coffee beans will also not ultimately influence the possibility of making whole bean coffee (although most would find fair trade coffe in grounds form, at its original form, it is still coffee beans). Using Fair Trade Coffee beans might ease your conscience, that is about all.
In order for efficient percolation and extraction to occur, the coffee bean needs to be broken up.
It can be done using crude methods such as hacking it by hand with a knife or you can use a sophisticated conical burr grinder to reduce the whole bean to fragments.
Once reduced to the broken stage, the percolation process or leeching process (if you are using the cold brew method) can commence.
The exposed interior of the bean is now able to release the full flavor and taste that makes coffee what it is; coffee. For as long as the bean is whole, it is difficult to expose the “goodness and flavor” of the bean to the water.
There are many schools of thought about how fine a coffee bean must be ground in order to able to extract the full flavor and aroma of the bean.
Some feel that he bean needs to be converted to particles small enough to be like powder whereas others feel a more coarse ground is better.
The needs of the different brew process differ in any case. Be that as it may, whole bean coffee is a misnomer in the sense that it is not possible to brew coffee from whole beans and thereby create “whole bean coffee”.
Even if you used a significant volume of whole beans the chances are that you will be disappointed with the result.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
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